5 Things to Know About Genre When Self-publishing a Book

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Genre tells a reader what to expect when they buy a book. For self-publishing authors, identifying what genre their book falls into and marketing it properly can mean the difference between a great career with satisfied customers and a boatload of negative reviews and angry customers who won’t ever buy another book from that author.

1. Identify the Book’s Genre

It is very important for a writer to properly identify what genre their book falls into. For instance, a book that has a romance isn’t automatically classified in the romance genre.  Books in the romance genre focus on romance and end with the couple together and happily anticipating their future lives as partners. Continue reading →

5 Items Influencers Should Have in Their Merch Shops

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Influencers on social media should start offering merchandise as soon as they regularly have 1000 people interacting with their work. Many influencers open a merch shop and aren’t sure what to fill it with. The most common merch shop items are apparel. While apparel should absolutely be in merch shops, clothing isn’t the only thing influencer audiences want to buy.

If influencers are doing signings and meet-ups, they should have a well-stocked, portable merch shop to give fans plenty of options for buying things to show their affiliation with their influencer of choice. Continue reading →