New self-publishing authors often find the idea of author events, such as book signings, readings, and meet-the-author conferences daunting. They may not know where to find events and be uncertain about what to bring to an event. Author events are one of the best tools self-publishing authors can use to connect with readers, and they present great opportunities to sell books. Continue reading →

When referring to books, a niche is a highly specific subgenre. Typically, niche books will be picked up by people looking for a particular topic.

One example of a niche market would be non-fiction books on cake decorating. Continue reading →