Some self-publishing authors assume that the book publishing process is complete once the book printing is done but that’s only the beginning. Finishing the book printing and binding process is a huge milestone but then comes the hard part of getting readers interested in the book. There are lots of techniques authors use to raise reader awareness. Several of those methods use book swag as a valuable marketing tool. Here are 7 must-have book swag items for self-publishing authors.

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Book trailers are videos shared on social media that get readers excited to engage with a story. Many self-publishing authors find book trailers a helpful way to market their novels. Creating a book trailer isn’t hard but there are several things that authors should keep in mind while putting together their book trailers. Continue reading →