Holidays are an excellent time for self-publishing authors to sell copies of their books. People are in a shopping mood and likely to pick up gifts for family members and themselves. Here are five ways self-publishing authors can market their books during the holiday season.
1. Deals
Everyone loves a deal, and there are lots of sales going on during the holiday season. In the USA, Black Friday is a day entirely devoted for special deals on items for sale during the holiday season.
There are many ways self-publishing authors can offer special deals during the holidays. They might offer a discounted price on their books if a buyer purchases more than one. They might include a QR code for a bonus story. They might provide a book-related item with every purchase.
During the holiday season, offering a special deal can convince a book browser to become a book buyer.
2. In-Person Events
During the holiday season, it is common for craft fairs and other group sales events to pop up in anticipation of the upcoming holidays. Self-publishing authors should research events in their area and try to join as many as possible.
Many independent bookstores host holiday-themed events and are happy to have self-publishing authors at the store for signings.
3. Increase Social Media Presence
The holidays are great for self-publishing authors to increase their social media presence.
Sharing videos of holiday fun, such as cookie decorating or baking, is a great opportunity for self-publishing authors to connect with potential readers personally. There are vast holiday-themed things that self-publishing authors can share with readers while reminding them about their books. It is a bonus if the holiday-themed activity is book-connected, such as making a gingerbread location from their book or designing a Christmas ornament representing a character from the book.
4. Holiday-Themed Short Stories
During the holidays, readers enjoy seeing characters they love celebrating.
Self-publishing authors should consider writing a holiday-themed bonus story based on the characters in their previous works.
This can be given away as part of the holiday deals previously mentioned, used as a newsletter sign-up bonus, or posted on social media as a way to thank fans for their support and rekindle their love of the self-publishing author’s previous books.
5. Influencers
The holiday season is perfect for contacting social media influencers about sponsoring content.
Many influencers work with sponsors regularly and can help a self-publishing author decide what content would work best for the sponsorship. The influencer might suggest to their viewers that the self-publishing authors’ books would make a great holiday gift, or they might create a video showcasing those titles in a fun and creative way.
There are numerous choices for holiday book marketing, but InstantPublisher should be any self-publishing author’s first choice for book printing and binding.
Instantpublisher offers a variety of high-quality custom printing services at affordable prices. Visit our website today to learn how InstantPublisher can help your book publishing process.