Most self-publishing authors know that social media is a way to connect with readers. But unfortunately, many aren’t sure how to harness the power of social media effectively. Here are three tips for self-publishing authors to take full advantage of the power of social media.

1. Do Less, Well

There are more social media platforms than even the most time-conscious self-publishing author could ever conquer.

Instead of trying to have a presence on every social media platform, self-publishing authors should instead choose a small number of social media channels that they can do well. They should select their platform based on how they are comfortable interacting. Do they want to post pictures, videos, or only text? Do they want to chat with many strangers, or would they prefer to make more minor group connections?

Additionally, is there a thriving reading community that appreciates their genre on the platforms they are comfortable using?

Having an author well matched to the platform and an established reader community who loves that author’s genre is a recipe for success.

2. Use the 80/20 Rule

Unless an author already has a hungry following on their social media platform, they should limit their posts that attempt to sell their books. So often, authors get focused on using social media to spread the word about their book and end up repelling readers with their used car salesman tactics.

Only 20% of an author’s social media should involve the author screaming from the rooftops to buy their books. 80% should be about connecting with readers and putting out content that might interest those readers. Things like books they are reading, bookshelf tours, and favorite genre tropes are great ways to engage with readers who are not yet fans.

Authors with a solid following can post more book-specific content, such as custom book cover reveals or visual media showing interior design elements.

3. Be an Expert

Non-fiction writers should use social media to position themselves as experts in their field. Offering content related to the author’s book gives those interacting with content confidence that the author knows their topic in depth.

This can include tutorials that tie into the book and lectures about book-adjacent topics.

Social media is a fantastic tool for self-publishing authors who know how to wield it. It doesn’t add to the cost of publishing a book because it involves time rather than money. This makes it an essential part of any author’s marketing plan, but it is vital for those who have just got their first novel back from the book printers.

Self-publishing authors may need to experiment with several social media platforms to find the right fit, but the same isn’t true of their book printers. InstantPublisher is among the best self-publishing companies regarding service and satisfaction. Whether an author needs custom book covers, digital book printing, or interior book design, InstantPublisher can help. Call us today at 1-800-259-2592 or fill out our online contact form.