Being a self-publishing author takes work and perseverance. A book launch party is a great way to celebrate and announce to the world when a new book is born. Here are three tips for a successful book launch party.

1. Invite Bookish People

While a book launch party may seem like a great time to let friends and family know that an author has finished their book, they usually aren’t the target demographic for that author’s work.

Getting the target audience to the book launch can be tricky. First, authors should consider who their readers are. If the book is non-fiction, are there local clubs or organizations that could be invited to the party that would benefit from the book?

If the book is fiction, authors should consider inviting library staff, book clubs, and bookstore owners to attend their launch.

Self-publishing authors can also reach out to local influencers who promote books and ask them to attend as special guests of honor.

2. Keep the Book the Star

A book launch is a huge moment in a self-publishing author’s life, but they need to remember that while they are celebrating an achievement, the primary goal of a book launch party is to promote their book. Custom book covers should be the aesthetic showpiece instead of author photos unrelated to the book. Where possible, the food served should tie into the book. Book-themed games and prizes, such as signed copies of the book, help keep attendees focused on the book. If the self-publishing author chooses digital printing services, they could give away ebook copies of their book as part of a drawing.

The point of a book launch party is to get people talking about a book so that others can’t wait to get their hands on it.

Guests should be encouraged to take many pictures at the event and post them on social media.

Authors should also use images from their book launch on social media to spread awareness about their book and to create interest in potential new readers.

3. Party Favors

Make sure guests leave with marketing materials. These can be pens, bookmarks, notepads, custom magnets, or other items reminding guests how excited they are to grab a copy of the author’s book.

If the author chose InstantPublisher as their book publisher, they can purchase a ready-made Book Marketing Kit directly from their publisher with book swag perfect for handing out at a launch party.

InstantPublisher provides book printing and binding services to help self-publishing authors achieve their dreams. Whether the author needs interior book design, custom book covers, or digital printing services, InstantPublisher has a skilled and caring staff who can help make self-publishing author’s dreams come true. Contact InstantPublisher here.