Almost every home in the USA has a refrigerator; most of those have, at the least, a spattering of magnets on the door. These may be holding little Susie’s art projects or little Timmy’s camp pictures. The magnets may be holding an appointment reminder or a take-out menu for the local pizza place.
Magnets are an often overlooked way for businesses to keep their names and information fresh in the mind of clients simply through repetition. Continue reading
Genre tells a reader what to expect when they buy a book. For self-publishing authors, identifying what genre their book falls into and marketing it properly can mean the difference between a great career with satisfied customers and a boatload of negative reviews and angry customers who won’t ever buy another book from that author.
It is very important for a writer to properly identify what genre their book falls into. For instance, a book that has a romance isn’t automatically classified in the romance genre. Books in the romance genre focus on romance and end with the couple together and happily anticipating their future lives as partners. Continue reading