Fundraising can be tricky. Creating unique items to sell that people will be eager to buy is the bane of every fundraising chairman’s existence.

Custom printed calendars are a good fundraising choice because they are a tool that most people use regularly. There is no need to convince buyers they need a calendar. There is only the need to convince buyers they need YOUR calendar.

Why Do People Buy?

Fundraiser calendars should be attractive. They should be filled with images that people will want to display on their walls.

Custom printed calendars are unique and limited-edition, naturally creating scarcity. This will make buyers more willing to say yes to the seller in the moment.

What Should the Calendar Theme Be?

Images for the calendar should be attractive and reflective of the cause for fundraising. Calendars with adorable dogs and cats are classic for animal welfare fundraisers.

Consider what the fundraiser’s core cause is and how it can be reflected in the calendar. The correlation doesn’t have to be exact. A fundraiser to support a local care home for the elderly might feature recipes given by those residents from their childhood complete with images of the tasty dish.

A fundraiser for sick children might feature pictures drawn by those children with a simple bio explaining how funds will support that individual child.

How is the Calendar Created?

Once a theme has been decided appropriate images should be gathered and organized by month. It is helpful but not mandatory to organize the images by seasonal theme or feel. Depending on the theme of the calendar, seasonal tie-ins should be given preference in the related images.

If suitable images can’t be sourced then custom illustrations can be bought for the calendar.

Other Things to Consider 

• Calendars can include important organizational dates such as future fundraising events along with the typically listed holidays.
• Calendar fundraisers are most successful when done near the end of the year. If the calendars will be available to purchase for an extended period of time they should be made available from October to February. If the fundraiser is short-term then November or December are the best choices.
• Along with attractive images, the calendar should include contact information for the fundraising organization and how to further donate to the cause.
• Keep in mind that custom calendar publishers often offer lower prices for larger orders, so it is wise to purchase the high end of what is expected to sell so that the printing costs are ket down, and can earn more money for the intended cause.
• Consider a betterbinding option. Saddle stitch binding is commonly used in mass-produced calendars. This sort of binding holds the calendar together with staples. It does the job and keeps costs down. However, for a fundraising calendar, wire-o double binding looks more professional and gives the calendar a higher quality look, making it more attractive to customers. While the wire-o double binding will add to production costs, it will equally add to the appeal of the finished product.
• Custom printed calendars can be sold at events, door to door, or to local businesses. Everyone uses calendars.

InstantPublisher can help you create a custom printed calendar for your next fundraiser. Call us at 1 800 259 2592. Or fill out our online contact form. You can also send us an email to questions@instantpublisher.com.

Calendars are unique. They are both decorative and practical. Their unique mixture of art and usefulness makes them an excellent tool for business owners. There are many ways that businesses can take advantage of custom printed wall calendars made exactly to their brand’s specific needs.

1. Reinforce Company Culture

Custom printed wall calendars are a great place to add quotes and inspiration. Those can be anything from the corporate mission statement to an exploration of company values. When added to an attractive image, it will draw employees’ eyes. Don’t have an image? No problem. Custom illustrations can be purchased for use in the calendar and made to meet company needs.

Frequent viewing of the image will help reinforce the ideas the calendar exhibits. In addition, these attractive calendars can be hung in break rooms, cubicles, meeting rooms, and other public places. They can also be given to employees as end-of-the-year gifts.

2. Highlight Company History

Custom printed wall calendars are a great way to share company history. This can include images of founders, charity events the company has participated in, employee engagement activities, or even previous locations if they are sentimental.

Calendars can be made with custom dates noted, including company anniversaries, events, employee birthdays, and celebrations of employees’ longevity with the company.

3. Include Calendars in the Giftshop

Calendars are an excellent way to keep a business in its customer’s thoughts for at least twelve months.

Custom printed wall calendars for customers should showcase what they love about the business and endear them to the brand.

If the business is a factory that offers tours, they might showcase interesting machines in their calendars or images of what they produce. A museum or other sightseeing attraction might highlight photos of the touring experience. A restaurant might feature pictures of their foods.

Whatever images are chosen for the custom printed wall calendar should immediately call the brand to the viewer’s mind.

Such unique calendars make great additions to gift shops or other places a company sells memorabilia and branded items.

4. Calendars Make Great Gifts

Custom printed wall calendars are great gifts for both employees and customers. Most people keep their calendars in a prominent place and look at them frequently. Every time a customer or employee looks at the calendar reminds them of their connection to that company.

It is also an excellent way for a company to keep its contact information accessible to customers, provided it is printed on the gifted calendar.

5.  Calendars Are Advertisements

Customers appreciate having attractive calendars to hang on their walls. A well-done calendar will be displayed with pride, whether on a kitchen or cubical wall. The hanging of the calendar is the owner’s implied endorsement of the company it represents. This allows a calendar to advertise for a company every time anyone enters the dwelling or workplace of the calendar owner.

Visitors’ eyes will be drawn to the attractive calendar, potentially offering repeated exposure to the calendar’s represented brand.

Custom printed wall calendars offer businesses great benefits, whether reinforcing the company culture with employees or reminding customers about a brand they love.

Custom printed wall calendars are easy and affordable to make with InstantPublisher. For assistance, call 1 800 259 2592, fill out our online contact form, or send an email to questions@instantpublisher.com.