In the latest 2010 report released by R.R. Bowker, it was revealed that the total number of titles published was 1,052,803 with 764,448 being titles released by non-traditional channels – largely self-publishers.

There are numerous advantages to self publishing, with the primary top two advantages being control and money. Traditional publishers have backed down on the amount of titles they produce each year citing risky sales as being a big concern. And almost always, traditional publishers are extremely leery of producing a work developed by an unknown author. As many traditional publishing houses wind down their author lists due to a fragile economy, and become ever more reliant on known authors and focus on best sellers, self-publishing continues to climb. One of the many benefits of self-publishing is being able to spend less upfront and have more control over money via book sales. While marketing effort is involved and required for success, royalties aren’t divvied up to the point where the author reigns in [next to nothing] while the large publishing house reels in most of the profit.

Subsequently the self-publishing market is on the rise, and not surprisingly, self-publishing companies are cashing in. But, not only are they cashing in, they are actually helping the young author, the new author, the unknown – create a tangible form of their dream and the dreams are selling. With an estimated 764, 448 self-publishing titles being released in 2009, that number is expected to rise in 2010 and beyond.

InstantPublisher is a self-publishing company that specializes in publishing books in almost every genre. Unlike many other self-publishers, Instant Publisher stands within a unique corner in the market because the company gives customers more control. While InstantPublisher continues to rise to one of the largest self-publishing companies in the nation, the company satisfies many authors looking to publish as little as 25 books to as many as 25,000 and anywhere in between. “That’s one of the advantages of self-publishing,” according to InstantPublisher creator and president, Chris Bradley. “With the wide variety of choices we are able to present to an author, in addition to being able to offer them live customer service, we feel we really give the author the most control they can have. And we hear so often that is something they are looking for,” said Bradley.

Despite the national financial picture of late, Bradley says his business is keeping a healthy pulse in the market. “We haven’t seen a significant decline in book orders this year,” said Bradley who touts producing as many as 20,000 books per week currently.

Bradley attributes the main success of his business to unified team work, outstanding live customer support and superior quality product.

A few advantages of Self-Publishing:

1) Money –

Self-publishing allows one to make a much larger profit on each book sold. And once a channel to sell books is already in place, self-publishing can make the writing/publishing process more profitable than having a book traditionally published. Writers who frequently speak at conferences, for example, might benefit more from self-publishing than from using a traditional publisher.

2) Control –

Self-publishing provides more control over editorial and design. If the desire is to use a new book to brand either an author or a company, one can use the book cover in ways a traditional publisher would probably not ever consider seriously.

3) Copyrights –

Self-publishing allows an author to retain all copyrights. If the printed book doesn’t sell as expected, or if there is a desire to re-purpose it as a video or e-book, with a traditional publisher you are generally out of luck. With self-publishing, however, an author can create e-books, articles for a promotional website, videos, or booklets from the book’s content without contractual repercussions.

With InstantPublisher you are only words away from seeing your dream become reality. Start writing! Bring out the book in you!